runners. yeah, we're different.

"runners have their own kind of weird way of doing things"

-sean ehringer

[adidas campaign 1999-2000 by leagas delaney agency]

biografias

[campaña publicitaria de librerias gandhi - mexico 2006]

the strongest muscle

"if you could have the arms of Hercules, legs as swift as the wind; if you could leap shoulder high above the rim, have the kick of a dolphin; the reflexes of a cat; if you could have all this, you would have the body, you would have the tools; but you will not have greatness until you understand that the strongest muscle is the heart."

['celebrate humanity' campaign)

simple things in life

"when you smile, i smile, that’s the deal. i will not walk past you and not look you in the eyes and not acknowledge you. instead we will pass each other and say hello. not with our words, for they are not the same; but with our faces. i meet you and i see there is good in your eyes, there’s passion in your heart and there’s a friendly hello in your smile. and for the first time we can relate and appreciate each other. that’s all it takes, that’s where it starts. because i know that you will smile and i will smile and the rest is easy."

['celebrate humanity' campaign - olympic winter games, 2002)